Chief Marketing Officer – NAVACORD

TORONTO, ON | Reporting to: Jeff Piercy, Senior Vice President, Capital Markets & Corporate Strategy

POSITION OVERVIEW

The Chief Marketing Officer (CMO) is a pivotal executive role reporting to the SVP, Capital Markets and
Corporate Strategy. As the most senior marketing leader at Navacord, the CMO will set the vision and
lead the execution of marketing strategies that align with the company’s growth objectives. The leader
will collaborate with Executive Chairman, CEO, executive team and the extended network of marketing
professionals within Navacord’s broker partners.

The CMO will lead a head office team of direct reports, collaborating closely with the marketing teams
within Broker Partners across Canada.

The role will support M&A activities, rebranding initiatives, and corporate communications (internal and
external), including press releases and key announcements. The successful candidate will also work
to enhance Navacord’s employee value proposition and increase brand awareness in a competitive
marketplace.

The leader will be a key contributor to “One Culture” initiatives such as diversifying sales, lifelong learning,
workplace and fostering unity within the organization, and will serve on the Executive One Culture Council.

YEAR 1 CRITICAL SUCCESS FACTORS:

• Establish a marketing organizational structure that supports local autonomy while aligning regional offices under a unified national marketing strategy.
• Implement and incorporate brand enablement tools that facilitate access to authorized assets and enhance brand compliance on a national scale.
• Evaluate and be prepared to execute on a careful and thoughtful transition from a house of brands (Navacord’s 60+ Broker Partners) to a branded house.
• Build strong relationships with broker partners and internal stakeholders, influencing without direct authority.
• Demonstrate measurable progress in enhancing brand visibility and the employee value proposition proposition.

Key Qualifications, Skills & Attributes:

• Minimum of 10 years of progressive marketing experience, preferably in a national or multi-regional role within the insurance or financial services sectors.
• Experience in marketing insurance products or professional services is highly preferred.
• Proven experience leading brand awareness campaigns, with a strong understanding of both
  traditional and digital marketing strategies.
• Familiarity with M&A marketing, rebranding efforts, and internal/external corporate
  communications.
• Experience generating actionable insights from disparate data across the enterprise.
• Strong leadership skills with the ability to influence and collaborate across a decentralized
  network.
• Strategic thinker who can balance long-term vision with day-to-day execution.
• Entrepreneurial spirit, intellectual curiosity, and a bias for action.
• Comfortable operating in ambiguity and leading through change and innovation.
• A champion of diversity, equity, and inclusion, with a passion for fostering an inclusive workplace
  culture.

EDUCATION:

• Bachelor’s degree in marketing, communications, business or a related field.

Qualified candidates are invited to email their resume and cover letter to: