Alise Higginbottom

Senior Manager, Marketing and Communications

With more than 18 years of experience in marketing and communications, including over 9 years in the insurance industry, Alise brings a strategic approach to brand management, corporate communications, and business growth.

As Senior Manager, Marketing and Communications, she leads the firm’s marketing function and manages a high-performing team responsible for driving brand awareness, enhancing client engagement, and supporting national and regional business initiatives. Working closely with executive leadership and stakeholders across the organization, she develops and executes integrated marketing strategies that strengthen market presence and advance business objectives.

Her expertise spans brand strategy, corporate communications, content development, digital marketing, media relations, and change management, with a particular focus on supporting large-scale brand and organizational transformation initiatives.

Alise holds a Bachelor of Arts degree, a post-graduate certificate in Public Relations (Honours), and a certificate in Strategic Marketing Management. She also holds the Chartered Marketer (CM) designation through the Canadian Marketing Association and is committed to continuous professional development.