Alise Higginbottom

Senior Manager, Marketing and Communications

With over 17 years of experience in marketing communications, including more than 8 years in the insurance industry, Alise brings a strategic and thoughtful approach to brand building, client engagement, and corporate communications.

She leads the firm’s marketing initiatives and manages a high-performing team, working closely with internal stakeholders to deliver innovative campaigns, enhance market presence, and support business growth. Her expertise includes brand strategy, media relations, content development, and integrated marketing communications.

Alise holds a Bachelor of Arts degree, a post-graduate certificate in Public Relations (Honours), and a certificate in Strategic Marketing Management. She is a member of the Canadian Marketing Association and is committed to continuous professional development.